Join the Underdog Marketing Challenge (before I don't have a job)

It’s not like my Schiaparelli pink manicured fingers aren’t keeping time with the keys on my laptop like a finely tuned metronome, and the boss goes and takes on some charity project. I’ve been flat out like a lizard drinking with all the work we have but that’s not enough – now we need a NEW challenge. Really? No-one asked me! OK, don’t get me wrong, we can’t all be power broker…well…..up and coming power broker PR supremos and I’m all for looking out for the littler people. But this challenge is REALLY going to cut in to my partying time …..er, I mean NETWORKING for the good of the company time.

Here’s the go – this guy, Shane…..er….Shaun…yeah, Shaun McCowat has approached one of our associates, Dr Alex Davidovic – who’s a whiz bang internet marketing guru guy – and he’s asked him to give him a hand with the marketing for his new business. Sounds fairly straightforward – we get approached all the time by people wanting marketing help – haha – that’s what we DO! Any hoo – this 18 year old guy has NO money, NO website, NO marketing experience, and…get this…..NO BUSINESS, but he’s just graduated as a personal trainer and he wants to start a business.

Well ….HELLO!!!.....if we helped everyone who WANTED to start a business with NO money and NO marketing experience then I wouldn’t have a job cos the bloody company would be kaput! But ‘Queen Poobah’ Penelope (my boss; she knows I call her that – she thinks it’s quite cute)..anyway, she and Alex have been working on this new project about an Underdog Marketing Formula that provides professional public relations and marketing tools to people who need them; but at a fraction of the big fees most consultants charge.

From what I can gather, cos the Underdog Marketing Formula is super new, the company reputation is on the line (oh yah, NOT) because they will be exposing themselves by giving away all sorts of secrets and tactics and strategies about succeeding in business.

Again with the ‘I’ll have no job if they give everything away’ scenario. But I guess I shouldn’t be too selfish – I do HAVE a job, and it’s a great job and it’s a great company – I guess I’ll just muck in – because if this Underdog Marketing thing goes well then I’ll be working for one of the BEST marketing and PR companies in the WORLD! Cool!

So I’ll keep you up-dated. This Shaun guy seems pretty cool – he’s quite young and has NO experience but….well….what can you say – you’ve got to start somewhere right? He reckons it will be a big challenge and not without it’s …..shall we say…ups and downs. Hope he’s not a drama queen – he’ll be competing with me! Haha

Stay posted. But hey, if you have anything to say, say it here – love to hear your views and experiences on building a business from zilch. See ya!


Hot Pepper PR Chick