Motivation from an Underdog

Well, things are really hotting up with the Underdog Marketing Challenge and the office is just a-buzz! Shaun, our resident underdog, has really thrown himself into the challenge even tho he’s also working two jobs. The poor guy has to earn a crust so he’s working at a Pizza joint AND a hardware store. We miss him on the party scene but he doesn’t seem to care. And in a weird way, his commitment to building his own business has kinda permeated around the office.

I mean, I love my job but when you are in PR then image is everything. Hang on, back it up. Yes, image is a MAJOR part but my boss keeps telling me that ‘authenticity’ is the key – I must remember that. Fake it ‘till you make it right? Anyway, I was painting my nails the other day – typing really takes the polish off the ends – and Shaun came racing in for a meeting with Penelope, Alex and Terry. He’d be working until midnight at the pizza place after a full day at the hardware store and he looked kinda shagged, but he was really buzzy. He was tired and he had been working hard and working on his new personal training business and picking up some new personal training clients – I didn’t know why he wasn’t dead on his feet! Shaun is a cool guy but he sometimes looks like he’s been dragged through a hedge backwards – ya know – he’s got the bed hair thing going on. So I asked him how he was handling the pace.

He said it was his adrenal gland or something – no, hang on……ADRENALIN – he said that he was so pumped with the process of realising that having his own business was going to be a reality, that he was just on a high all the time. Eve tho he was working two jobs AND starting his own business, he was passionate and interested and that just kept him going. He said that by being involved with the Underdog Marketing Challenge and having people he could turn to for advice and a plan of attack, he was feeling confident that he could achieve his goals.

That’s not to say he doesn’t need some motivation but he was telling me that it was great to see progress and to know he was going in the right direction because he was having expert help. And I thought about all those people who also want their own business but don’t know where to turn and I decided that I should really be more supportive of the Underdog Marketing Challenge because I was working for a company that actually gave a shit about the little business people – and that’s pretty cool.

Shaun made me realise that I am involved in something pretty special and lost of girls would give their Manolo’s to be in my position. Shit, I don’t work two jobs – I barely work one, actually. Shit, I’m such a shit. If Shaun can work two jobs AND develop a third as his own then I can get off my Ksubi’s and be a real part of it.

Funny, they are all helping Shaun and Shaun just helped me. Cool. So to all you have-your-own-business-wannabies – and the underdog stars who have already started and need expert help, then get involved. Sign up for the free up-dates, follow Shaun’s progress and do yourselves a BIG favour – get top knotch advice and expert help – be your own boss, own your own destiny. I am soooo pumped.

See ya till next time. Ooo Roo (that’s Aussie for ‘good-bye) – Clarianna.

Join the Underdog Marketing Challenge (before I don't have a job)

It’s not like my Schiaparelli pink manicured fingers aren’t keeping time with the keys on my laptop like a finely tuned metronome, and the boss goes and takes on some charity project. I’ve been flat out like a lizard drinking with all the work we have but that’s not enough – now we need a NEW challenge. Really? No-one asked me! OK, don’t get me wrong, we can’t all be power broker…well…..up and coming power broker PR supremos and I’m all for looking out for the littler people. But this challenge is REALLY going to cut in to my partying time …..er, I mean NETWORKING for the good of the company time.

Here’s the go – this guy, Shane…..er….Shaun…yeah, Shaun McCowat has approached one of our associates, Dr Alex Davidovic – who’s a whiz bang internet marketing guru guy – and he’s asked him to give him a hand with the marketing for his new business. Sounds fairly straightforward – we get approached all the time by people wanting marketing help – haha – that’s what we DO! Any hoo – this 18 year old guy has NO money, NO website, NO marketing experience, and…get this…..NO BUSINESS, but he’s just graduated as a personal trainer and he wants to start a business.

Well ….HELLO!!!.....if we helped everyone who WANTED to start a business with NO money and NO marketing experience then I wouldn’t have a job cos the bloody company would be kaput! But ‘Queen Poobah’ Penelope (my boss; she knows I call her that – she thinks it’s quite cute)..anyway, she and Alex have been working on this new project about an Underdog Marketing Formula that provides professional public relations and marketing tools to people who need them; but at a fraction of the big fees most consultants charge.

From what I can gather, cos the Underdog Marketing Formula is super new, the company reputation is on the line (oh yah, NOT) because they will be exposing themselves by giving away all sorts of secrets and tactics and strategies about succeeding in business.

Again with the ‘I’ll have no job if they give everything away’ scenario. But I guess I shouldn’t be too selfish – I do HAVE a job, and it’s a great job and it’s a great company – I guess I’ll just muck in – because if this Underdog Marketing thing goes well then I’ll be working for one of the BEST marketing and PR companies in the WORLD! Cool!

So I’ll keep you up-dated. This Shaun guy seems pretty cool – he’s quite young and has NO experience but….well….what can you say – you’ve got to start somewhere right? He reckons it will be a big challenge and not without it’s …..shall we say…ups and downs. Hope he’s not a drama queen – he’ll be competing with me! Haha

Stay posted. But hey, if you have anything to say, say it here – love to hear your views and experiences on building a business from zilch. See ya!


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